Dean Hambleton

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HOW ALBERT SLOAN OF GENERAL MOTORS USED A PRODUCT MIX STRATEGY IN 1923 TO OVERCOME THE MODEL T INSUR

14th September 2011
HOW ALBERT SLOAN OF GENERAL MOTORS USED A PRODUCT MIX STRATEGY TO OVERCOME FORDíS MARKET LEAD IN 1923 In 1923, Albert Sloan of General Motors used a product mix strategy to become the pre-eminent brand in cars. This is a bench mark case that every soc... Read >

SOCIAL MEDIA STRATEGY AND BRANDING; HOW DID NIKE USE FOUR TIERS TO CREATE A BRAND

20th June 2011
Social Media Strategy and Branding: HOW DID NIKE USE FOUR TIERS TO CREATE A BRAND A world class brand is created through four tiers. The tiers are image, identity, positioning, and differentiation. Success in social media marketing is dependent upon b... Read >

SOCIAL MEDIA STRATEGY AND BRANDING: HOW PROCTOR AND GAMBLE CREATED A BRAND FOR TIDE IN INDIA

30th May 2011
Social Media Strategy and Branding: How Proctor and Gamble Created a Brand for Tide in India Proctor and Gamble has created a strong brand for Tide in India through positioning, branding, and differentiation. How was this done? The first thing P&G ha... Read >