Dean Hambleton

HOW GENERAL MOTORS USED CADILLAC TO CREATE A BRAND AMONG AFRICAN AMERICANS IN 1923

Brand image is important separating one product from another. Brand image revolves around perception. It is this perception that creates world class brands. Brand image is significant in a social media era because there are just so many brands. A markete... Read >

BRAND IMAGE; A COMPARSION BETWEEN HOW THE CADILLAC OF 1923 AND THE ACURA OF 1986 WERE INTRODUCED

A brand image is critical to creating a brand because a brand’s image makes a speech to a consumer. Through its image, a brand explains to the world what the brand’s importance is. The first man to understand the importance of brand image was Alfred Sloa... Read >

HOW ALFRED SLOAN OF GM USED BRAND IMAGE TO CREATE A BRAND FOR CADILLAC IN 1923

Brand image is the means by which products make speeches. This is a critical fact to know in creating a brand, especially in a social media era. The essence of social media is communication. A brand and its customer communicate to one another in an al... Read >

HOW ALBERT SLOAN OF GENERAL MOTORS USED A PRODUCT MIX STRATEGY IN 1923 TO OVERCOME THE MODEL T INSUR

HOW ALBERT SLOAN OF GENERAL MOTORS USED A PRODUCT MIX STRATEGY TO OVERCOME FORD’S MARKET LEAD IN 1923 In 1923, Albert Sloan of General Motors used a product mix strategy to become the pre-eminent brand in cars. This is a bench mark case that every soc... Read >

REPOSITIONING IN A FAST MOVING MARKET: A COMAPARSION BETWEEN ALAN MULALLY AND ALBERT SLOAN

REPOSITIONING IN A FAST MOVING MARKET: A COMPARSION BETWEEN ALAN MULALLY AND ALFRED SLOAN Alan Mulally, the present C.E.O of Ford Motor Company and Alfred Sloan, who headed General Motors in 1923 compare to one another because both used social media ... Read >

HOW SOCIAL MEDIA PLATFORMS CHANGED THE MARKET PARADIGMS OF TRADITIONAL INDUSTRIES

SOCIAL MEDIA STRATEGY AND BRANDING: HOW HAVE SOCIAL MEDIA PLATFORMS CHANGED THE MARKET PARADIGMS OF TRADITIONAL INDUSTRIES Because there is so much content and engagement created on a social media platform, modern markets now move "at the speed of tho... Read >

SOCIAL MEDIA STRATEGY AND BRANDING; WHY DO BRANDS NEED AN IDENTITY TO CREATE POSITIONING

SOCIAL MEDIA STRATEGY AND BRANDING: WHY DO BRANDS NEED AN IDENTITY TO CREATE POSTIONING? A brand’s positioning is created from its identity. The best way to understand brands is to compare them to a human persona. When a human personality is properly... Read >

SOCIAL MEDIA STRATEGY AND BRANDING; HOW NIKE CREATED A BRAND IMAGE AND HOW THIS IMAGE SAVED THEM

Social Media Strategy and Branding: How Nike Created a Brand Image and How This Image Saved Them The brand image is the complete impression that a consumer has of a product. This is important because a brand cannot be created unless it has an acceptab... Read >

SOCIAL MEDIA STRATEGY AND BRANDING; WHAT IS BRAND IMAGE AND WHY IS IT IMPORTANT?

Social Media Strategy and Branding: What is Brand Image and Why Is it Important? The brand image is the complete impression that a consumer has of a product. It is important because a brand cannot be created unless it has an acceptable image. It in... Read >

SOCIAL MEDIA STRATEGY AND BRANDING; HOW DID NIKE USE FOUR TIERS TO CREATE A BRAND

Social Media Strategy and Branding: HOW DID NIKE USE FOUR TIERS TO CREATE A BRAND A world class brand is created through four tiers. The tiers are image, identity, positioning, and differentiation. Success in social media marketing is dependent upon b... Read >

SOCIAL MEDIA AND BRANDING: WHAT ARE THE 8 FUNCTIONS OF A BRAND

Social Media Strategy and Branding: What are the Functions of a Brand? A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of ... Read >

SOCIAL MEDIA BRANDING: HOW DID GENERAL ELECTRIC CREATE DIFFERENTIATED PRODUCTS BY REVERSE INNOVATION

Social Media Branding: How Did General Electric Create Differentiated Products By Reverse Innovation General Electric has recently created a portable ultrasound X-ray machine through reverse innovation. The process is a benchmark for companies to fol... Read >

SOCIAL MEDIA STRATEGY AND BRANDING: WHY AFRICA HAS AN EXPLODING MARKET FOR SOCIAL MEDIA

SOCIAL MEDIA STRATEGY AND BRANDING: WHY AFRICA HAS AN EXPLODING MARKET FOR SOCIAL MEDIA American markets have matured. Companies have to find new sources of revenue. Those sources are the emerging markets. The existence of social media has changed t... Read >

SOCIAL MEDIA AND BRANDING; HOW REED'S LAW WORKS

Social Media Strategy and Branding: How Reed’s Law Works In very simple terms, Reed’s Law states that a network of 2 people quickly becomes a network of 1,092. The math is involved but the concept is simple. Reed’s Law is basic as to why Social Medi... Read >

SOCIAL MEDIA STRATEGY AND BRANDING: HOW HONESTY CREATES STRONG DIFFERENTATION

SOCIAL MEDIA STRATEGY AND BRANDING: HOW HONESTLY CREATES DIFFERNTATION Differentiation is the defining of your product in the mind of a consumer. In the Social Media Era, differentiation is a critical part of a branding strategy because there are so m... Read >